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The Vertical Drama Bet of a Kyiv Studio

In the beginning, Holywater was not a TV outfit. The studio was set up in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its product lineup to this day reads more like a lab for mobile entertainment than a streaming service. My Passion covers books, My Muse covers AI, and FreeBits rounds out the set beside My Drama. That breadth matters: it shows a company for which video is one of several consumer products, not its whole identity. Eventually, it Emma Kotos films placed its wager on the vertical drama, a format born in China as duanju and framed 9:16 for an upright phone. Entering this market was daring for a small Ukrainian company, as the genre’s largest players were backed by Chinese and Singaporean groups.

Spring 2024: The My Drama App Hits the Stores

Spring 2024 saw the arrival of the My Drama app, though the precise date depends on which source you believe. According to TechCrunch, the launch took place in April, whereas Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Those store dates imply that Android came first, with the iPhone version arriving about two months later. The initial slate was heavily built around the genre’s best-loved tropes. The first titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that show most of what you need to know about the mood. The partner it would soon be producing them with, not the stories themselves, is what eventually made it stand out.

Fox, $22M in Funding and a Webby Win

During October 2025, My Drama stopped being a mere startup curiosity. Fox Entertainment took an equity stake in Holywater, and the deal came with a commitment to make more than 200 vertical titles over two years. Horizon Capital headed a $22M round for Holywater three months later, in January 2026. Included in the Fox-produced titles on the platform are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also has a Webby Award for Best Streaming Service from 2025, a credential it shows off on its App Store listing. Few rivals can boast what those milestones give My Drama, namely a major American studio acting as both shareholder and producer.

My Drama: The Fact File

The short version of the story is in the table below, for anyone who only has a minute. The ownership, legal, platform and pricing details that count most to a first-time viewer are pulled together in one place. The prices are those listed in the US App Store as of September 2026. Because they differ by country, platform and promotion, read them as a guide rather than a quote. The legal entity you contract with depends on where you live, which is relevant if you ever need to contest a charge. The install figure is taken from Google Play, where the app displays 5M+ downloads.

What Watching on My Drama Feels Like

The basic experience is the one the entire category is built on. Episodes are vertical, sized for an upright phone, and in this genre they usually last a minute or two before a cliffhanger pushes you to the next one. Because series often run anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in bite-sized pieces. The drama app truly sets itself apart through the range of screens it supports. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. For comparison, ReelShort’s App Store listing shows no Apple TV version at all, so this big-screen option is rarer than you might think. Although a 9:16 frame will never fill a widescreen TV, the option turns a solitary phone habit into something a couple can enjoy together.

The growing Fox slate runs next to Holywater’s own early productions in the library. The genre’s familiar formula is still the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make clear. The fair caveat here is scale. With 5M+ installs on Google Play, the app has a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap shows where My Drama stands in 2026: a well-backed challenger rather than the category leader.

What My Drama Costs in 2026: Pricing

Holywater sells access three ways, and the headline figure is the weekly pass. As of September 2026, the US App Store prices “My Drama: Full Access” at around $19.99 a week. That puts it level with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. From about $4.99 to $24.99, coin packs unlock individual episodes. There is also a separate Premium tier at roughly $4.99 to $9.99, giving lighter viewers less expensive entry points than the full pass. Country, platform and promotion all change prices, so the figure on your own device may be different. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. Do the arithmetic before you commit, because four renewals of a $19.99 weekly pass add up to roughly $80 a month.

The Terms Worth Reading Before You Pay

Most viewers give less attention than they should to the fine print in My Drama’s terms of use. All coin purchase is final, which means no easy refund if a series disappoints after you unlock it. On top of that, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply disappear. Whatever you buy on the web is described as non-refundable except where the law requires otherwise. Viewers in the EU and UK receive a 14-day right of withdrawal, reflecting the consumer rules in those markets. Deleting the app does not cancel your subscription, and the terms state this clearly, and that is the most important point of all. iPhone owners cancel under Settings, then their name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. For store purchases, refunds are processed by Apple or Google, not by Holywater.

It is also wise to know exactly who sits on the other side of the contract. XOLY LIMITED, a Delaware company, covers US users, whereas everyone else contracts with Holy Water Limited in Nicosia, Cyprus. As with any vertical drama app, a further warning applies here. Modded APKs, unlimited coins and free coin generators come from unofficial sites, and those sites are not a safe way to watch anything. The legitimate response to a steep price is to cancel the pass, not to hunt for a hack.

Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the largest vertical drama app, and on install counts it is not even close. What it has instead is an unusual combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. Like every rival, the downside is a weekly pass of around $19.99 that keeps renewing quietly in the background. If you are after Fox-produced romance and the option to watch on a TV, the My Drama app earns a place on your home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious pick. Either way, cancel through your store account rather than trusting the delete button, and set a reminder the day you subscribe.